Privacy Notice
This Privacy Notice (“Notice”) applies to personal data collected in the KidHub mobile application (“the app”), and by the websites for Class 101, The Little Gym, Premier Martial Arts, Snapology, Sylvan Learning, Water Wings Swim School, and Urban Air (collectively, the “brands”), and Unleashed Brands, all operated by Unleashed Brands LLC (“we,” “us,” or “our”). This Notice does not apply to any websites, webpages, or mobile apps that are run or owned by franchisees of the brands or any other party, or to information collected in-person by franchisees.
Data We Collect
We collect data about you in different ways. For example, we collect data:
- •Directly from you. This includes when you make an account, submit information, enroll in a program, book an activity, buy from us, or contact us.
- •Automatically. This includes through your mobile device, cookies, server logs, and other tools on our website or app.
- •From other sources. These can include our affiliates, vendors, social media, publicly available sources, and other companies.
The following are a few examples of our collection and use of data:
| Context | Examples of Personal Data | Primary Purpose |
|---|---|---|
| Account Registration | We collect your name, birthdate, password, and contact information when you make an account. In some places, including our app, we invite you to upload a photo and submit the names and birthdates of the family members for whom you will book activities. We also collect data on the actions that you perform while logged in. | We provide account related functionalities to users. Accounts can offer easy checkout, scheduling, saved preferences, and purchase history. |
| Demographics | We collect personal data, such as your age or your region. | We have an interest in understanding our users and potential customers better. |
| Distance and Geolocation | When you consent, our app collects your location from the GPS, Wi-Fi, and/or cellular technology in your device. This lets us determine your location and your distance from our brands' venues. On our websites, you may enter your zip code or other location information to find a nearby location. | We provide tailored recommendations, which include proximity among other factors. Our use of this data is based upon your consent to share your location. |
| Email Interactions | If you receive email from us, we use tools to capture when you open our message, click on links or banners in it, or make purchases after receiving an email. | We improve our communication by understanding how you engage with our messages. |
| Feedback/Support | If you provide feedback or contact us for support, we collect your name and email, as well as other content that you send. | We want to understand and act upon your feedback. |
| Job Applicants | If you apply for a job or provide us with your personal information for purposes of employment, we collect information needed to process your application. This may include your social security number and any information on your resume. Providing this information is required for employment. | In some contexts, we are required by law to collect data about applicants. We also have a legitimate interest in using data to evaluate your application or consider you for other positions. |
| Mailing Lists (SMS) | When you sign up for our text messaging lists, we collect your contact information. | Where required by law we will ask for your consent. We do not share your mobile number with our affiliates or with third parties for their own marketing purposes, unless you have consented to have your information shared for the purpose of receiving marketing from the third party. |
| Mailing List (Email or Mail) | When you sign up for our mailing lists, we collect your contact information. | We have a business interest in sharing information about our products and services. Where required by law we will ask for your consent before communicating with you. |
| Mobile Devices | We collect information your device broadcasts when you use or download our app or visit our websites. | We improve our sites and app by identifying unique visitors and understanding how users engage with us on their mobile device. |
| Order Placement for Memberships, Sessions, Events, Programs, etc. | We collect your name, billing, shipping, and email addresses, phone number, and credit or debit card information when you make a purchase. Payment information may be handled by a third party payment processor. | We use your information to perform our contract to provide products or services. |
| Participant Information | When you submit information about a participant for our programs, we collect the name and contact information of our participants, and occasionally additional information such as their birthday, health conditions, preferences, etc. We also collect information about their family members with whom we may interact. | We use this data to stay in touch with the families of our participants and to record the services purchased for each participant. In some cases, additional information collected about the student helps us to tailor an experience to their needs. |
| Partner Promotion | We collect data that you provide as part of co-branded promotions with other organizations. | We have a legitimate interest in fulfilling our promotions. Note that many co-branded promotions involve the collection of information by us, and the other organization identified in the promotion. Where data is jointly collected, your information may be submitted, or sent, to both companies. This privacy notice applies to our use of your data. You should review the privacy notice of the other company identified to understand their use of your data. |
| Public Health and Safety | We may collect data from employees, guests, and others who access our facilities. This may include body temperature, symptoms of illness, and underlying health conditions. | We have an interest in protecting the health and safety of our employees and guests. In some jurisdictions we may be required by law, regulation, or government order to collect and retain data related to public health and safety. We have a legal obligation to comply in such areas. |
| Surveys | We collect data you share through surveys. If a third-party offers a survey, the third party's privacy notice also applies to the collection, use, and disclosure of your data. | We want to understand your opinions to improve our services. |
| Sweepstakes or Contests | When you enter a sweepstakes or contest, we collect data about you such as your contact information. | We have a business interest in operating the sweepstakes. We may also be required by law to collect such data. |
| Use of our App | We collect your username and password, as well as your interactions, when you use our app. We use additional technology to understand your device and how our app functions on your device. | We get better by understanding how you use our app and in using this information to improve your experience across our app and our brands. Users should go to the settings menu in their mobile device for more information about changing app preferences. |
| Use of Our Website | We use technology (e.g., a cookie or a pixel) to learn how you engage with our websites. This may include which links you click or what you type into our online forms. We may also track your IP address, the website that referred you to us, and data about your device. | We have an interest in making our website operate well. We also use this data to understand how you interact with our websites, gather analytics, improve our websites, and learn your preferences. We may also use this data to help detect and prevent fraud. |
| User Content | If you submit information to our app, such as photos or notes about your family members' skills, preferences, allergies, or health conditions, we will process that. In some instances, you may be able to direct us to make that information available to our brands or to others. Parts of our sites may allow you to submit feedback, reports, or other material. | We use this data to understand you and your family members and foster a safe environment on our sites and services. |
| Website Targeted Advertising Technology | We may let third parties place tracking technology on our websites (e.g., a cookie or a pixel). The third party might also collect data over time and across other websites. Among other things, they may use this data to serve ads tailored to your interests, which may include ads about our products or services. | You can find more information about your options with regard to this technology in the Your Choices section below. |
Sensitive Information Disclosure
We collect the following categories of sensitive personal data (as defined under relevant laws): payment information (processed by our payment processors), username and password, health information (when you choose to submit such information), data about children, geolocation information, and government issued identification number such as social security number or driver’s license number. We collect this data to process transactions, comply with laws, manage our business, or provide services. Note that we do not use such data for any purposes that are not identified within Cal. Civ. Code § 1798.121. We do not “sell” or “share” sensitive personal data for cross-context behavioral advertising, although we may transfer it to third parties when you instruct us to do so. When that occurs, third parties will use it for the purposes indicated in their privacy notices.
If you are in Canada, our lawful basis for processing your data is generally consent.
How We Use Data
We also use data to:
- •Identify you when you visit our sites, locations, or app.
- •Complete transactions.
- •Improve or create services and products.
- •Streamline checkouts.
- •Conduct analytics.
- •Connect with you (e.g., providing updates, addressing your requests, inquiries, issues, or feedback).
- •Market our products or services.
- •Market the products or services of our business partners.
- •Find and prevent malicious, deceptive, fraudulent, or illegal activity.
- •Find and prevent security incidents.
- •Enforce our policies and agreements.
- •Debug, find, and fix errors that impair our website, app and services.
- •Comply with legal or regulatory obligations.
- •Establish or exercise our rights.
- •Defend against legal claims.
- •Manage our relationships.
- •For other reasons with your consent.
To the extent we store and use deidentified personal data, we will not try to reidentify the information, except to test our deidentification methods. If we share deidentified data, we will obligate the recipient not to try to reidentify the data.
How We Share Data
In addition to the specific situations discussed elsewhere in this Notice we may share personal data in the following situations:
- •Affiliates and Acquisitions. We may share data with our affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies and brands under common control). If a company acquires or enters negotiations to acquire, our company, business, or assets, we may share data with that company.
- •Other Disclosures without Your Consent. We may share data to cooperate with law enforcement, participate in a legal process, or for legal compliance. We may share your data to establish or exercise our rights, to defend against legal claims, to investigate, prevent, or act on possible illegal activities, threats to safety of person or property, or a violation of our policies. Your data may be shared to ship products to you.
- •Service Providers. We share your data with service providers. Service providers help us to run our website and app, conduct surveys, provide technical support, process payments, fulfill orders, and more.
- •Professional Services. We may share personal data with our professional service providers, such as auditors or lawyers.
- •Other Disclosures with Your Consent. We may share your data with third parties when you consent or direct us to.
Some states require us to disclose whether the following categories of personal data are collected, shared with third parties for a “business purpose,” or “sold,” or transferred for “valuable consideration.” The table below indicates the categories of personal data we collect and transfer in a variety of contexts. We do not “sell” your personal data for money.
| Category of Personal Data | Category of Recipients | |
|---|---|---|
| Disclosures for a Business Purpose | Sharing for Targeted Advertising | |
Identifiers name, alias, postal address, unique personal identifier, online identifier, email address, or account name |
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Government Issued Identification social security number, driver's license number, or state issued identification number |
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Financial Information bank account number, credit card number, debit card number, and other financial information |
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Health Related Information medical information, mental or physical condition or treatment |
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Characteristics of Protected Classifications age, physical, or mental handicap, etc. |
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Commercial Information products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies |
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Internet or Other Electronic Network Activity Information browsing history, search history, and information regarding an individual's interaction with an internet website, app, or ad |
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Geolocation Data precise or non-precise geolocation information |
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Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information |
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Professional or Employment-Related Information e.g., information submitted by job applicants |
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Non-public Education Information as defined in the Family Educational Rights and Privacy Act |
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Inferences Drawn From Any of the Information Listed Above |
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Additional Categories (Cal. Civ. Code § 1798.80(e)) signature, physical characteristics, or description |
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Your Choices
Some jurisdictions give you a right to make the following choices:
- •Access. You may request access to your personal data or confirmation that we have data about you. In certain limited cases, you may ask to receive access to your data in a portable, machine-readable form.
- •List of Third-Party Recipients.You may request a list of specific third parties to which we have disclosed personal information. Some places also allow you to obtain a list of the categories of third parties to which we have disclosed personal information. You can find that information in the table above under the “How We Share Data” section.
- •Change. Our sites and app allow you to change your account profile. If you cannot update or correct certain information, you can ask us to correct inaccurate or incomplete data by contacting us at the address below. We may keep historical data in our backup files as permitted by law.
- •Deletion. You may ask us to delete your personal data. If required by law, we will grant such a request, but note that in many cases, we must keep your personal data to comply with legal obligations, resolve disputes, enforce agreements, or for other business purposes.
- •Opt-out of App-Based Targeted Advertising. Our app does not enable targeted advertising.
- •Promotional Emails. You may provide us with your email address to allow us to send newsletters, surveys, offers, or other promotional content, as well as targeted offers from third parties. You can stop receiving such emails by following the unsubscribe instructions at the bottom of those emails. If you choose not to receive such emails, we may still send you service-related communications.
- •Promotional Text Messages.If you get a text message from us that has promotional content, you can opt-out of future text messages by replying “STOP.”
- •Revocation of Consent. Where we process your personal data based upon consent, you may revoke consent. Note, if you revoke consent for processing personal data, we may no longer be able to provide you some types of services.
- •Geolocation Data.You can turn off geolocation data for mobile apps through your mobile device’s privacy settings.
- •California Shine the Light. If you would like more information on the categories of personal data (if any) we share with third parties or affiliates for those parties to use for direct marketing, submit a written request using the information in the Contact Information section.
Not all the rights above are absolute, and they do not apply in all circumstances. We may limit or deny a request because the law permits or requires us to. We will not discriminate against individuals who exercise a privacy right.
Submitting Requests
You may exercise the above rights by contacting us via the contact information below. If you disagree with our denial of a request, you may appeal our decision by contacting us with the subject line “Appeal.”
We will require you to prove your identity when making most types of requests. We may verify your identity by phone or email. Depending on your request, we will ask for information such as your name, the activity you booked, or to log in to your account. We may also ask you to send us a signed declaration confirming your identity.
In some circumstances, you may designate an authorized agent to exercise rights on your behalf. If you are an authorized agent, you must attach a copy of a completed Authorized Agent Designation Form which shows that you may act on another’s behalf.
How We Protect and Retain Data
No method of internet transmission or electronic storage is fully secure. While we use reasonable efforts to protect personal data, we cannot guarantee its security. If we are required to inform you about a security incident, we will do so electronically, in writing, or by phone, as the law permits.
Some of our websites and our app permit you to create an account. You are responsible for selecting a unique and complex password for your account and keeping it confidential. You are responsible for any access to or use of your account by someone who has obtained your password, whether or not you approved of such access or use. Notify us of unauthorized use of your password or account immediately.
We keep your personal data for only as long as necessary to fulfill the purposes in this Notice unless a longer retention period is required or permitted by law. This includes the purposes of satisfying legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the data. We also weigh the potential risk of harm from unauthorized use or disclosure of the data, the purposes for which we obtained the data and whether we can meet those purposes through other means, as well as applicable legal requirements.
Transmission of Data to Other Countries
As a multi-national company, we send data between and among our affiliates. As a result, we may process your data in a country with less stringent privacy laws than the laws in the country that you reside. Where possible, we treat personal data using the same privacy principles that guide the law of the country in which we first receive your data. By submitting your personal data to us you agree to the transfer, storage, and processing of your data in a country other than your country of residence including, but not limited to, the United States.
For more information on our attempts to apply the privacy principles applicable in one area to data when it goes to another, contact us using the contact information below. You may also request a copy of any Standard Contractual Clauses we use for the transfer of your data outside of the EEA, which includes the categories of information transferred, by contacting us using the contact information below.
Third-Party Applications/Websites
We may provide links to websites and other third-party content or services that we do not own or operate. We have no control over the privacy practices of websites or services we do not own. For details about such third parties’ privacy practices, see their privacy notices.
Changes to This Privacy Notice
We may change our Notice and privacy practices. New notices will be published on our website. If changes are material, we will notify you by notice on the website or via a banner on the app. Also, if changes are material, the Notice that was in place when you submitted personal data to us will generally govern that data unless you consent to the new Notice.
Our Notice shows “effective” and “last updated” dates below. The effective date is the date the current version took effect. The last updated date is the date the current version was last substantively changed.
Children
Our websites and online services are not meant to be used by children under 13 years old, and we do not knowingly collect personal data from children under the age of 16 without parental consent. Children under 13 should not give us their personal data.
Additional Information for California Residents
The categories of personal data we collect, and the third parties with whom we disclose that data for a business purpose or share for targeted advertising, are set out in the tables in the Data We Collect and How We Share Data sections above. Your rights to access, correct, delete, and opt out, and how to submit those requests (including through an authorized agent), are described in the Your Choices section. We do not sell personal data for money and do not sell or share sensitive personal data for cross-context behavioral advertising. You may also submit a deletion request using our Data Deletion Request form.
Contact Information
If you have questions, comments, or complaints on our privacy practices, or if you need to access this Notice in a different form due to a disability, please contact us. We will try to address your requests and provide you with additional privacy-related information.
Privacy Contact
Email: info@unleashedbrands.com
Phone: 877-729-5369
Mail: 2350 Airport Freeway, Ste 505, Bedford, TX 76022
Effective Date: July 28, 2026
Last Updated: —